Tool Profile

Tool Profile

Think Enterprise BigData

Open Source
Scientific, Business
ABOUT

ThinkBigData complements the ThinkAnalytics search and recommendations engine and gives broadcasters and service providers new insights into subscriber behaviour. These can be used to measure business success, as well as for influencing programming, marketing, content buying decisions and pricing. ThinkBigData analyses the plethora of data from multiple sources to measure KPIs and generate actionable data. Sound business decisions can then be made about content upsell, customer satisfaction, content acquisition and scheduling, and how to market services to different audiences.

Note: The information is gathered through press information or publicly published About pages of the original websites of the companies, unless stated otherwise.